One of the upgrades I made with my rebranding is a Welcome Packet. The last few years, I’ve played email tag with clients trying to figure out locations, what to wear and when they will receive their pictures. I’ve put all of my most frequently asked questions into a packet to send to all of my clients, both returning and new. If you’re a photographer looking for inspiration, I’ve listed where I purchased each piece at the end!
In the black linen folder, you’ll find 5 inserts: What to Wear, What to Expect, Print Release, Locations and an Appointment Card. You’ll also find my business card and a hand written note to each of my clients.
What to Wear, What to Expect and the Print Release are all pretty self explanatory. To help me not to forget to send the Print Release to clients with their photos, I just decided to add it in with everything else so they have a physical copy already with them.
For Locations, I listed 5 places that are my absolute favorite. I know and trust the lighting and have my favorite spots already picked out. Sometimes there are so many options, that it’s hard to pick so giving clients a short list to choose from help boost their confidence when making their decision. They always say, “I don’t know, you’re the photographer!” So I educate them to make the best choice.
I added an appointment card so clients will have something tangible of mine that they will want and need to keep. Of course, most will write it down on their calendar as soon as you confirm the date, but on the off chance that they don’t I’ve provided them with something to help remind them of when their session is. It’s all about the details.
Black Folders: Paper Presentation
White Envelopes: Paper Presentation
Inserts: Designed and printed by me
Stationary: Tiny Prints (I also purchased matching address labels and polka dot envelope liners)
Luxe Square Business Cards: Moo
Custom Logo Stamp: Fall For Design